Dr. Donald W. Hendon is Professor and Director of the MBA Program in the Malaysian Graduate School of Management at the University Putra Malaysia in Kuala Lumpur. He is also President of an American-based management consulting and training firm, Business Consultants International. He joined the Universiti Putra Malaysia in May 1997 after teaching at several universities in the USA, Canada, Australia, and Mexico. He holds Ph.D. and B.B.A. degrees from the University of Texas at Austin and an M.B.A. degree from the University of California at Berkeley.

Through 1996, he has presented 617 seminars, both for the general public and in company, in negotiating, business warfare, profit improvement, productivity, time management, salesmanship, sales management, new business technologies, the best of W. Edwards Deming and Peter Drucker, and general marketing and management. One Hong Kong firm, Jardines, made an extra $1.5 million within a week of attending one of his seminars by using his suggestions.

During the 1960s, he was in sales and marketing management for two consumer product firms, now known as Dial Corp. and RJR Nabisco. Since 1970, he has concentrated on two areas: consulting-training and university teaching. He has done hundreds of consulting jobs for clients, large and small, profit-making and not-for-profit firms in:

Dr. Hendon is listed in over 70 Who's Who-type books, including Personalities of the World, Men of Achievement, and International Directory of Distinguished Leadership. He is a member of more than 20 professional associations, including the Academy of International Business, American Marketing Association (for more than 30 years), Academy of Management, and Mensa (top 2% of the world's population according to I.Q. scores).

U.S.A., Canada, Mexico, Argentina, Chile, Brazil, Colombia, Peru, Uruguay, Bolivia, U.K., Italy, Australia, New Zealand, South Africa, Kenya, New Guinea, Fiji, Guam, India, Singapore, Malaysia, Indonesia, Brunei, Hong Kong, Taiwan, Korea, Thailand, Philippines, Saudi Arabia, United Arab Emirates, and Oman.

He has published over 600 separate works, including articles in more than 40 journals in the U.S.A., the U.K., Hong Kong, Singapore, Mexico, Peru, Australia, and the Philippines. Asia's famous World Executive's Digest has published several of his articles. His seven books include Battling for Profits, Classic Failures in Product Marketing, World Class Negotiating (How to Negotiate Worldwide), Cross-Cultural Business Negotiating, and the forthcoming How to Win a Price War Without Cutting Your Price.

That's 32 nations on six continents. In the U.S.A., he has advised Jimmy Carter and such firms as McDonald's, FMC Corp., Texas Instruments, Burke Research, Mercy Hospital, and Hoechst Celanese; in Asia, Philippine Airlines, Sears SGV, Emporium Holdings, Caltex Oil Tatung Corp., Nissan, Ford, Singer, and National Semiconductor; and in Australia, Broken Hill Pty. Ltd. (BHP), Colgate Palmolive, Kodak, Coca-Cola, and Unilever. In total, he has advised more than 400 clients.

In U.S.A.: 15909 Manning Drive, Tampa, FL 33613. Phone (813) 960-3545. Email: [email protected]